Best Twitter Growth Hacks to Expand Your Reach in 2022

Twitter is one of the most powerful and meaningful ways to connect with your audience and get more customers. But if you are just starting out or not getting the results you’re gunning for, then you might be asking yourself: “what am I doing wrong?” The answer: nothing! We can all use a little help sometimes. 

So below, we have prepared a list of (in our opinion) the best Twitter growth hacks that are worth trying. Follow these tips to get more customers and improve your success on the social network.

What is Growth Hacking?

Growth hacking is the art of rapid and sustainable business growth through organic channels. 

It is all about finding ways to accelerate growth, whether it be increasing website traffic, improving conversion rates, or driving more revenue. 

The key here is not just finding new customers but also retaining them, which means focusing on the quality and quantity of traffic.

Twitter Growth Hacking Tips

Now, let’s see all the tips you can use to growth hack your Twitter following.

1. Run Twitter Ads with Remarketing

If you have already used Twitter Ads, you can agree with me that it is a great way to target a specific audience and get more customers/clicks/likes/etc. It all depends on your ads and what you want to achieve. 

But do you know that you can use remarketing in your Twitter ads to make them even more effective?

For example, you can use the MyTweetAlerts Twitter monitoring tool to collect tweets related to your topics, export the audiences (Twitter users), and upload the exported audience to the Twitter Ads platform.

Twitter will then use your retargeting list to target all the users interested in your selected topics. This will help you get more conversions as the ads will be shown only to users already interested in the topics in which you’re selling your products or services.

Retargeting is a proven method to increase your sales and gain more leads. And retargeting ads are one of the most effective ways to re-engage visitors who’ve left your site without making a purchase.

2. Tweet Consistently

If you want to growth hack your Twitter following and get more customers, you’ve got to post consistently.

That doesn’t mean that you should spend your days typing away on your phone, but it does mean that you need to make sure that your tweets are scheduled for the times when people are most likely to see them.

To find out your ideal tweeting schedule, it’s best to test different posting frequencies over a period of time. Start by increasing your frequency slightly and monitor your engagement rate; if it climbs, then keep going. If not, then go back to what was optimal and try again with another increase in frequency. 

You want to find the sweet spot between under-tweeting (fewer than 10 tweets a day) and over-tweeting (more than 30 tweets a day).

3. Tweet Visuals

If a picture is worth a thousand words, imagine how many words a video or an infographic could convey? 

Visuals help engage your audience by giving them something exciting and fun to look at, which draws their attention back towards your tweet when they’re done reading or watching. The lesson here is simple: tweet more visuals!

Here are some tips for crafting visual content for Twitter:

• Use color: Different colors evoke different emotions and feelings. For example, blue connotes trust and serenity while red arouses passion and excitement. Consider your brand’s personality and the feelings you want to convey before choosing a color palette for your photos.
• Think beyond the obvious: While it’s tempting just to snap a quick photo of your product and share it on social media, the results are typically underwhelming. Instead, think about how you can give your product a unique twist or make it more relatable by incorporating text or adding an interesting background element.

Remember that: it’s not just about the number of people who follow you that matters for Twitter success. You also want more clicks, shares and customers — mainly if your goal is brand awareness and customer acquisition, visual content helps get you there.

4. Tweet Lead Magnet Offers

The lead magnets are a great way to attract new customers and convert more sales through Twitter. The way that lead magnets work is simple: they give interested visitors something of value in exchange for their contact information.

For example: you can offer lead magnets like ebooks, guides, software trials, a free sample of something you sell, or even an actual physical product.

The reason that lead magnets are so effective in getting new customers from Twitter is because they’re relevant to your target audience and easy for them to take advantage of.

5. Use Hashtags

Hashtags aren’t just for special occasions. Instead, you can use them consistently throughout your day-to-day Twitter activity to build familiarity and recognition with your audience.

Don’t be afraid to use many hashtags at once. If you have a really important Tweet that needs to reach many people, go ahead and hit them all up with as many relevant tags as you think will work.

Make sure the hashtag is relevant and specific to your industry or brand. Don’t just throw any old hashtag out there or “guerilla market” with random tags because it will make you seem disorganized and amateurish.

If applicable, use the same hashtags across different social media channels like Facebook and Instagram so they’ll cross-pollinate audiences who aren’t on Twitter much.

Remember that: people use hashtags to find stuff on Twitter, and if yours is relevant to what they’re looking for or talking about, they might click on it and end up finding your business — which means more customers and increased revenue.

You can also use Twitter Search to find relevant hashtags to use in your tweets.

6. Engage with Twitter Micro-Influencers

Trying to persuade a massive audience of millions of Twitter users all at once can be a tricky proposition. It’s hard to get in front of them, and it’s even harder to keep their attention long enough to make the sale. 

If you want to grab the attention of these new audiences and convert them into customers, you’ll need the help of someone who’s already got their attention: micro-influencers.

These social media stars don’t have millions of followers, but their following is highly engaged, which means they can deliver a high level of conversions for your brand.

You can build a relationship with influencers on Twitter by adding value to them. Find out their needs and then offer your help to meet those needs. Don’t try to sell them anything unless they ask you for it.

Always focus on building relationships before promoting your product or service, and you will find that you will have new customers coming to you.

7. Send More DMs

There are many ways to grow your Twitter following and get more sales. But the one-sided approach, where you follow many people and hope that they will follow you back, doesn’t work. 

The key is to engage with other users by sending them a direct message (DM) on Twitter.

You can start by automating welcome messages that are sent whenever someone follows you. Once the user engages, you can also send them other useful content to educate them about your brand’s products or services.

8. Use Social Listening

Social listening is a powerful way to understand what your customers think about your brand, products, and competitors. It can also help you connect with them in real-time on a personal level, leading to more sales. 

To get started with social listening on Twitter, use a monitoring tool like MyTweetAlerts, where you can set up custom alerts to collect all the relevant tweets (like brand mentions, relevant hashtags, competitor mentions, and industry trends).

You can then use the collected tweets to understand your audience better and the needs of your potential customers. 

For example, you can use social listening to uncover questions and conversations your potential customers have on Twitter. Then you can use the opportunity to introduce your brand as the solution or share your expertise.

Final Words

Twitter is not the easiest social network to get customers from, but you can use the growth hacks shared in this guide to get new followers, engage with them, and retain your current ones. 

Start small, be polite and valuable, engage your audience, and don’t overwhelm them with tweets. These simple steps will help you significantly increase your follower count without stressing yourself out too much.

Twitter Growth FAQ