We all know that Twitter is a great way to reach a bigger audience for brand promotion — but how do you find the people you should be talking to?
One of the best ways to kickstart your Twitter marketing is by finding influential Twitter users and using them to help you grow your network. You can work with Twitter influencers to reach new audiences and introduce your products or services to niche communities.
So in this guide, we’ll talk about some of the best ways you can find Twitter influencers to gain popularity on your Twitter page and grow your business.
Let’s get started…
- 1 What are Influencers?
- 2 What can Influencers do for Your Brand?
- 3 How to Find Twitter Influencers
- 4 Final Words
- 5 FAQs
- 6 Discover the tweets important to you with MyTweetAlerts
What are Influencers?
Influencers are people who have the power to sway public opinion because of their credibility, reach, expertise, knowledge, or presence.
They are the people who have a strong influence over their specific niche. In other words, people are called influencers when they have developed a base of a sizable active audience that trusts their opinions and recommendations.
Influencers are people who can affect your target market’s perception of your brand. They are the people that your customers trust to give them advice. Influencers can be media, blogs, journalists (both online and offline), forums, peer recommendations, social media (both individuals and brands), or even celebrities.
It is fruitful for brands to collaborate with these influencers to achieve the marketing goals as they hold a good bond and a strong social connection with the brand’s targeted audience. Instead of directly forcing people into using your service or product, influencers leverage their personalities to persuade users to make decisions.
What can Influencers do for Your Brand?
To put it in simple words, influencers put your brand on the map.
No matter which social media platform it is, an influencer can help your brand get in front of your targeted audience and potential customers. They are the people that bring awareness to your brand and help get the word out about new releases or products.
Today more than ever, businesses are turning to influencers to help them improve their brand awareness, customer loyalty and strengthen relationships with existing customers.
But finding relevant social media influencers on platforms like Twitter can be difficult. In a recent survey, 61% of marketers said that they consider finding relevant influencers for a campaign difficult.
Thankfully, there are many tools available that can dramatically improve this process. Let’s see all the tools in the next section…
How to Find Twitter Influencers
In this section, we will go through the different ways using which you can find Twitter influencers.
Use Twitter Search
Twitter search is a fantastic way to find key influencers. You can use Twitter search to quickly look for influencers in your field of interest and connect with them.
To start, you can search for the popular hashtags related to your niche. For example, use hashtags like #SEO, #DigitalMarketing, or #SearchEngineOptimization to find Twitter influencers in the SEO or marketing field.
You will find a list of famous people who work in your niche or use these hashtags regularly. You can now visit their profile and decide if they’re a good fit for you or not.
Use Twitter Chats
Twitter chats aim to connect people from a particular industry, and influencers usually create these chats. These chats also include other influencers and thought leaders who participate and come in the chat as guests.
Twitter chats are live conversations that revolve around a particular topic, and they involve a guest, a host, and a chat followed by a quick Q&A session. These chats are an excellent way for a brand to connect with influencers and pick the right kind of people to collaborate with.
Several influencers use the audio version of this feature, and brands can join those chats to observe how the influencer talks, what they think about, what they stand for, and if they’ll be the right person to represent the brand.
Use Twitter Monitoring Tools
Twitter monitoring tools are another effective way of tracking the activity of influential users on social media platforms. This can also be done manually, but the monitoring tools are more efficient in finding the relevant data.
Using monitoring tools will allow you to save a lot of time, and it will also ensure that you don’t miss out on anything important.
Here are a few useful Twitter monitoring tools that you can count on:
MyTweetAlerts is a Twitter Monitoring tool that you can use to discover important tweets and engage with Twitter influencers.
You can set up customized Twitter alerts in this tool based on the keywords related to your niche, tweets from list members, tweets with media attachments, tweets with links, and tweets with more than a certain amount of followers, retweets, likes, or replies.
Finally, you can set the alert frequency to hourly, daily, or weekly. This is an efficient way to monitor Twitter hashtags related to your business or industry to find influencers.
TweetDeck is a social media dashboard app that is free to use. It puts multiple timelines in one easy interface, from your favorites, trends, lists, message conversations, and posts to hashtags and search results.
While influencer search is comparatively easier on several paid tools available there, you can also do it on TweetDeck.
You can start using Tweetdeck and search for retweets and hashtags as they’ll help you find influencers quickly and easily. The number of retweets will indicate the level of the influencer, while the hashtags will determine the influencer’s niche.
Mention is a tool that helps you track conversations that are going on across the web and on social media platforms such as Twitter & Instagram. So you can use Mention and look for the influencers by following and analyzing the relevancy of conversations and trends to your brand’s products & services.
This will allow your brand to find and engage with Twitter influencers who have been using relevant keywords in their posts and would be interested in working with your brand. Mention also has an in-built influencer score feature to help you pick the most popular and active influencers.
Klear is another powerful tool that helps you analyze Twitter accounts, and the tool is also compatible with blogs, Instagram, and YouTube. It has more than 40,000 categories which will help you narrow down to the influencers who work around your brand’s niche.
You can use Klear to look for creators based on the topics, locations, language, industry, hashtags, price range, and more. Klear also has an AI-powered technology that detects if any influencer account has fake followers or engagement generated by auto-bots, ensuring you only get authentic and active influencers for your brand.
BuzzSumo is another popular tool to find the very best Twitter influencers. You can use BuzzSumo to track Twitter profiles based on the country, language, industry, total followers, views, and more.
With BuzzSumo, you can prepare a list of profiles based on the “Average retweets” and “Reply ratios” to find the best Twitter influencers. This is useful in finding the people who regularly interact with their followers have the highest potential reach. You can also integrate Twitter with BuzzSumo to directly engage with the influencers.
Heepsy is a discovery tool with a database of around 11 million influencers who have over 5,000 followers. The tool filters all the fake and suspicious accounts from all the lists, and it gives all the information about the influencers and their growth chart.
You can use Heepsy to select suitable influencers that resonate with your brand by using its filters like area, category, and engagement level, among others.
Heepsy will let you know about the influencer’s commercials as well. The platform allows you to reach out to influencers directly, and its paid plans start from $49/mo.
Influencer marketing has been gaining momentum on all the social media platforms, and Twitter falls under them. This guide discussed how you could find influencers for Twitter, and it has all the information you will need to start influencer marketing.
Influencer marketing will allow your brand to engage with a new set of audiences, and it will also help you connect with potential buyers. You can count on these tips to make the best out of influencer marketing.
How do I find Twitter influencers in my niche?
To find Twitter influencers who resonate with your brand’s reach, you can start with a Twitter search. You can enter a few keywords related to your industry and visit the profiles of users that come on top in the “People” section.
How do you get free influencers on Twitter?
To make influencers promote your brand’s products and services for free, you should target influencers open to barter collaborations. So you can advertise the influencer on your platform in return for a shout-out by the influencer for your products or services.
How many followers do you need to be an influencer on Twitter?
A person is called an influencer when they have a minimum of 10-20 thousand followers, and the sky is their limit. Moreover, the organic reach of a person’s post holds equal value, as having an active audience is what matters the most.
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