To say that Twitter lead generation is powerful would be a massive understatement. That’s because Twitter can easily be one of the most important places you should be engaging in for a lead generation.
The reason for this is simple: Twitter is used by millions of users every month. As a result, these people will usually be interested in what you’re selling or promoting (if you play your cards right).
With that said, if you want to make the most out of the network, then you’ll need to familiarize yourself with how it works. And the first step to doing that is by knowing these top tips to generate leads from Twitter.
So let’s dive right in…
- 1 What is Lead Generation?
- 2 Why Should you Use Twitter for Lead Generation?
- 3 How to Generate Leads from Twitter
- 4 Final Words
- 5 FAQs
- 6 Discover the tweets important to you with MyTweetAlerts
What is Lead Generation?
‘Lead generation’ sounds like an overly complicated term, but it really is quite simple. Lead generation is the process of gathering the contact information of potential customers for either sales/engagement purposes or gaining further insight into your market (which you usually do through surveys).
The term “lead” is used to mean one or more potential customers who have shown interest in your product or service.
As a business owner, you want to ensure that you receive leads from your website and social media channels (like Twitter, Facebook) to turn them into paying customers. This is the only way to grow your business organically.
Why Should you Use Twitter for Lead Generation?
While Twitter is likely not the first social media platform that comes to mind when you think of lead generation, you might be surprised at how useful it is.
Twitter is a great social media channel to generate leads primarily because Twitter makes it easy to generate leads through retweets, private messages, etc.
You can simply retweet or favorite your potential customer’s tweet and then add your own comment or link at the end of the tweet. It’s also easy to see when someone follows you on Twitter and connects with them directly in response. This makes it easy for them to get hold of you if they have questions or comments about your products or services.
You can also use Twitter lists to put your most important potential customers together in one convenient place.
So overall, Twitter streamlines the process of finding leads as it allows you to see who is interested in what you have to offer. Your lead generation efforts are more productive because you only reach out to people already interested in your product or service. The best part about using Twitter for lead generation is that it’s free!
So if you’re wondering how exactly you can use Twitter for lead generation, keep reading.
How to Generate Leads from Twitter
Let’s now discuss how you can get leads from Twitter:
With every minute that goes by, around 3,50,000 Tweets are posted on Twitter. This means it is essential to make your tweets stand out instead of creating posts that get lost among all the others.
The key to using correct hashtags is using keywords that people mostly use to search for something online. You can use tools like MyTweetAlerts or Hashtagify to find the right hashtags that will be most effective for your business.
However, ensure that you don’t overuse hashtags, as that can also mark your tweets as spam. Use 2-3 hashtags per tweet for the best results.
2. Twitter Cards
We’ve all heard about Twitter Cards by now. But you’re probably asking yourself, how the heck are they going to help me generate leads from Twitter?
Introduced in 2013, Twitter cards capture the user’s contact information when clicking on the tweet card. There are four types of Twitter Cards: Summary, Summary card with large image, App card, and Player card. All the cards support rich photos, videos, and media that can be added by adding a few lines of markup to your web pages.
With Twitter Cards, you can quickly increase your visibility, get more engagement, and ultimately generate highly relevant leads.
3. Create a Separate Twitter Account for Your Brand
Creating a separate Twitter account for your brand is a great tool to generate leads. Twitter is all about engaging with people. When you tweet, you can use the @ symbol to initiate conversations.
The more time you spend on Twitter engaging in conversations, the better your chances of converting those followers into potential customers.
However, if you already have a business Twitter account, you’ve got nothing to worry about. With a dedicated Twitter account for your business, you’ll be able to highlight your brand, focus on the strategies, and target your market effectively.
Tip: You can use MyTweetAlerts Twitter monitoring tool to monitor tweets and hashtags that are related to your brand. You can then export all the collected data and use in your tweets.
4. Posting Schedule
Posting consistently on Twitter is a great way to keep your brand in front of potential leads. But how do you do that without getting stale? And what about generating leads…yeah, I guess that’s the idea, right?
The best way to maintain a posting schedule is to use multiple tools like Buffer, Hootsuite Agorapulse, etc. You can use these tools to keep a content calendar and post tweets consistently.
5. Twitter’s Live Video
Launched in early 2016, Twitter’s live video functionality offers marketers a new way to engage with prospects and customers.
This feature allows you to broadcast a “live” segment of your show. Anyone who follows you can watch the live broadcast without even having to get out of bed. So you can use this Twitter’s Live video feature to build your brand and generate leads.
6. Chat on Twitter
Chat is the best way to communicate with people who follow your business on Twitter and helps you attract new followers. A successful chat attracts followers, generates awareness of your product, and leads to sales follow-ups.
Twitter chats are also a great way to meet new people, have interesting (and sometimes controversial) conversations, and connect with potential customers!
7. Optimize the Twitter Bio
Twitter Bio is a vital part of your Twitter account, yet people barely pay attention to it. In real sense, bio is the most important part after a profile picture.
The first thing that catches the eye is the bio, and if your bio sucks, then it will not catch the attention of users, and you won’t be able to get leads from Twitter.
So follow these simple steps to optimize your bio:
- Be clear and concise
- Use numbers
- Use relevant hashtags
- Add a link (contact form, newsletter, direct website link, etc.)
A well-optimized Twitter profile will help to generate leads, increase followers and improve organic ranking. Optimizing your Twitter profile, especially your bio, should be an ongoing campaign in your marketing campaigns.
8. Use Twitter Search
Twitter Search is a powerful tool that can be used for many different things. It is one of the best ways to find potential clients and connect with them.
You can start by searching for a word or phrase related to your niche, and Twitter will display a list of suggested topics and people in the search results.
You can then follow and engage with these people to turn them into your customers. You can also refine your search by using custom filters like keywords, user interests, and more.
9. Optimize Your Tweets
When it comes to generating leads using social media, Twitter ranked number one in a recent study. Not because it has the highest conversion rate, but because there is an opportunity for far more exposure.
By optimizing your tweets, you will get greater exposure and hopefully get more people to take action and become leads.
To optimize your tweets, you can use a strong CTA as research shows that using certain words in your CTA can increase the likelihood of clicks. The following five words have been shown to improve clickthrough rates: now, learn, discover, free and join.
Also, consider including an image in your tweet, as tweets with images receive more engagement.
10. Be Accessible to Your Customers
No matter which industry you are dealing in, customer support and services hold utmost importance for brands to connect with their customers. If you are accessible to your customers, good word of mouth will help you hype lead generation.
Having strong customer support will improve your brand’s credibility and value tremendously. It is also suggested to keep good conversations public and resolve negative issues in private.
Twitter provides a platform for you to communicate with your audience and leads on a real-time basis. It’s not only about branding but about engaging your leads and acquiring them as your customers.
In this guide, we shared multiple tips you can use to develop a Twitter lead generation strategy. The best part is that once you have the strategy in place, it will only take a few minutes to implement each day.
Is lead generation still profitable?
Lead generation is still profitable, but the bar keeps getting raised. That’s why you need to keep working on your lead generation strategy to keep it fresh, innovative, and in-demand.
Which platform is best for lead generation?
Platforms such as Drift, HubSpot, Everwebinar, Hello Bar, LinkedIn Sales Navigator, and OptinMonster are some of the best platforms for lead generation.
What are Twitter lead generation cards?
Twitter lead generation cards are a simple and effective way for brands, small businesses, and marketers to collect leads in real-time using their Twitter account.
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